Facebook & Social Media Advertising In Orangetown

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Orangetown, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

When you reach people In Orangetown, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we trying to get people In Orangetown to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to allow our website design company In Orangetown to work with you to maximize results. Powerful designs created by our website design agency will help and secure results!

Reaching Your Prospects In Orangetown on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Individuals who are fans of your page;
• Individuals who may have very similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, location, pursuits and even more. These individuals end up part of an "audience" which can include many people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Orangetown is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Orangetown Facebook is a superb way to reach your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by simply targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our NY PPC advertising company, our local advertising company, search engine optimization ad agency on LI or retargeting agency in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design agency, our graphic design in Suffolk or our online marketing consulting services in NY call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063