Facebook & Social Media Advertising In Orangetown

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Orangetown, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

Once you reach people In Orangetown, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people In Orangetown to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to identify precisely what you need to achieve.

Remember to meet with our website design experts In Orangetown to assist your business to succeed. Exceptional designs by our website design agency will help and drive results!

Reaching Your Prospects In Orangetown on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• People that are followers of your page;
• Potential customers that have similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, location, hobbies and much more. These people become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Orangetown is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who does business locally In Orangetown Facebook is an excellent technique to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our New York PPC ad agency, our local ad company in Suffolk County, SEO advertising agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York web site design consultants, our graphic design services or our online marketing consulting services in Suffolk County call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063