Facebook & Social Media Advertising In North Castle

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In North Castle, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

When you connect with people In North Castle, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In North Castle to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to talk to our website design agency In North Castle to help you to achieve real results. Strong designs implemented by our website design agency drive success and drive results!

Reaching Your Prospects In North Castle on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who may have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, occupation, job title, location, passions and more. These people end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In North Castle is its capability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Market Places

• Are you a lawyer? Physician? Home repair business? A restaurant or store?
• For any business who conducts business regionally In North Castle Facebook is a superb method to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency in New York, SEO experts or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design companies in Suffolk County or our advertising consulting services in New York contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063