Facebook & Social Media Advertising In Eastchester

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Eastchester, having the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

When you appear in front of people In Eastchester, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people In Eastchester to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to let our website design agency In Eastchester to assist you to achieve real results. Powerful designs by our website design company help you and drive results!

Reaching Your Prospects In Eastchester on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• Prospects that are followers of your page;
• Prospects that have very similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, interests and more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Eastchester is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any business who conducts business locally In Eastchester Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our New York pay per click advertising consultants, our local advertising experts in Nassau County, SEO ad agency in NY or retargeting agency in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design services or our marketing consulting services in Suffolk call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen and services of our display advertising professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063