Facebook & Social Media Advertising In Southold

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Southold, having the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

After you reach people In Southold, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Southold to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to meet with our website design company In Southold to serve you to succeed. Powerful designs from our website design agency can help and secure results!

Reaching Your Prospects In Southold on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Prospects who are followers of your page;
• People who have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, area, interests and much more. These people become part of an "audience" which may include many people. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Southold is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Southold Facebook is a superb method to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click ad company, our local advertising agency in NY, search engine optimization ad agency in New York or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really depends upon the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design or our marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service in NY and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063