Facebook & Social Media Advertising In Southold

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Southold, having the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

Once you connect with people In Southold, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Southold to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design experts In Southold to serve your business to maximize results. Great designs from our website design company can help and achieve results!

Reaching Your Prospects In Southold on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site previously (retargeting);
• Potential customers that are fans of your page;
• Individuals that have very similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, area, hobbies and more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Southold is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Southold Facebook is a superb way to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by merely focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Nassau PPC advertising consultants, our local ad company, SEO professionals or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design gurus, our graphic design services or our marketing consulting services in Nassau contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead gen service in Suffolk and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063