Facebook & Social Media Advertising In Sloatsburg

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Sloatsburg, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

Once you appear in front of people In Sloatsburg, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In Sloatsburg to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to allow our website design experts In Sloatsburg to serve your business to achieve real results. Exceptional designs implemented by our website design agency help your business and drive results!

Reaching Your Prospects In Sloatsburg on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• Prospects who are fans of your page;
• Potential customers who may have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These people end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Sloatsburg is its capability to reach prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It just means they are not proactively performing a search when they see your ad. However, they probably were seeking something like what you provide quite recently.

The search engines are restricted to the people in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Sloatsburg Facebook is an excellent way to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, simply by focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local advertising consultants, SEO ad agency in Nassau or retargeting agencies on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design agency, our graphic design services or our online advertising consulting services in Nassau County call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation in New York and services of our paid ads company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063