Facebook & Social Media Advertising In Piermont

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Piermont, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth it?

When you reach people In Piermont, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Piermont to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to engage our website design experts In Piermont to aid you to maximize results. Strong designs developed by our website design company will help and secure results!

Reaching Your Prospects In Piermont on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• People who are followers of your page;
• People who may have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, location, hobbies and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Piermont is its ability to get to prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Markets

• Are you an attorney? Health care provider? Home repair company? A restaurant or store?
• For any business who does business locally In Piermont Facebook is an excellent way to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our LI pay per click advertising agency, our local advertising experts in Nassau County, SEO ad agency or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design experts or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063