Facebook & Social Media Advertising In Piermont

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Piermont, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

Once you reach people In Piermont, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your site? Are we hoping to get people In Piermont to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to call our website design experts In Piermont to serve you to achieve real results. Effective designs by our website design experts can help and secure results!

Reaching Your Prospects In Piermont on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who may have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, location, pursuits and even more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Piermont is its capacity to get to prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any company who does business regionally In Piermont Facebook is a great technique to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, simply by targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local advertising professionals in Nassau, SEO ad agency in NY or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI web site design agency, our graphic design or our advertising consulting services on LI call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063