Facebook & Social Media Advertising In Peekskill

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Peekskill, with the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

After you reach people In Peekskill, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In Peekskill to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design company In Peekskill to assist you to maximize results. Quality designs implemented by our website design experts drive success and achieve results!

Reaching Your Prospects In Peekskill on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who have related passions (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Peekskill is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to the people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any business who does business regionally In Peekskill Facebook is a great method to reach your target audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by merely focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They tend to convert from surfer to lead at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk PPC advertising agency, our local advertising company in Nassau, SEO company in Suffolk or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design on LI or our marketing consulting services in NY contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063