Facebook & Social Media Advertising In Peekskill

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Peekskill, with the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

After you reach people In Peekskill, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In Peekskill to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design company In Peekskill to assist you to maximize results. Quality designs implemented by our website design experts drive success and achieve results!

Reaching Your Prospects In Peekskill on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who have related passions (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, location, hobbies and more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Peekskill is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Peekskill Facebook is an excellent method to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in very big ways, simply by targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk PPC advertising agency, our local advertising company in Nassau, SEO company in Suffolk or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design consultants, our graphic design on LI or our marketing consulting services in NY call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063