Facebook & Social Media Advertising In Mount Vernon

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Mount Vernon, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth it?

When you appear in front of people In Mount Vernon, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your website? Are we hoping to get people In Mount Vernon to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to call our website design company In Mount Vernon to aid you to achieve real results. Excellent designs from our website design agency will help and secure results!

Reaching Your Prospects In Mount Vernon on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Individuals who are fans of your page;
• Prospects that have similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, location, interests and more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Mount Vernon is its ability to reach prospects who are not actively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are restricted to individuals in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Mount Vernon Facebook is a great way to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Long Island PPC ad consultants, our local advertising agency, search engine optimization ad agency in Suffolk or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island web site design professionals, our graphic design in Nassau County or our advertising consulting services in Suffolk County call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063