Facebook & Social Media Advertising In Mount Vernon

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Mount Vernon, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

When you reach people In Mount Vernon, then what? It really depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In Mount Vernon to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to talk to our website design experts In Mount Vernon to serve your business to achieve results. Quality designs developed by our website design experts will help and secure results!

Reaching Your Prospects In Mount Vernon on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who may have related passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, profession, job title, location, passions and more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Mount Vernon is its capability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In Mount Vernon Facebook is a great way to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising company, our local ad company, SEO ad agency or remarketing agency on LI
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely depends on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York website design consultants, our graphic design or our advertising consulting services call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen service and services of our display ads company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063