Facebook & Social Media Advertising In Mamaroneck

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Mamaroneck, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

When you reach people In Mamaroneck, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In Mamaroneck to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to engage our website design experts In Mamaroneck to aid your business to achieve real results. Excellent designs designed by our website design experts will help and secure results!

Reaching Your Prospects In Mamaroneck on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• Potential customers who are followers of your page;
• Potential customers who have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, area, hobbies and more. These individuals end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Mamaroneck is its capability to get to prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any company who conducts business locally In Mamaroneck Facebook is a superb way to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency in Nassau, SEO advertising agency or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design company, our graphic design or our advertising consulting services in NY contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063