Facebook & Social Media Advertising In East Marion

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In East Marion, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

Once you appear in front of people In East Marion, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people In East Marion to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to identify precisely what you really need to accomplish.

Remember to let our website design agency In East Marion to help your business to maximize results. Quality designs by our website design company can help and achieve results!

Reaching Your Prospects In East Marion on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have very similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, location, hobbies and more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In East Marion is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they probably were looking for something such as what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any organization who conducts business locally In East Marion Facebook is an excellent way to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency in Suffolk, search engine optimization ad agency or retargeting agency in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web site design experts, our graphic design companies on Long Island or our online advertising consulting services in Suffolk call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen service on Long Island and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063