Facebook & Social Media Advertising In Sparkill

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Sparkill, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

After you appear in front of people In Sparkill, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In Sparkill to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to engage our website design company In Sparkill to work with your business to achieve results. Powerful designs by our website design company can help and achieve results!

Reaching Your Prospects In Sparkill on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• People that are followers of your page;
• Prospects who have related interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, location, interests and more. These people become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Sparkill is its capacity to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

• Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
• For any business who does business regionally In Sparkill Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by simply targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency in Suffolk, search engine optimization ad agency in Suffolk County or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design on Long Island or our advertising consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063