Facebook & Social Media Advertising In Sparkill

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Sparkill, with the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

When you connect with people In Sparkill, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In Sparkill to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to determine what it is that you really need to achieve.

Remember to allow our website design agency In Sparkill to help you to maximize results. Powerful designs developed by our website design experts help you and achieve results!

Reaching Your Prospects In Sparkill on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Potential customers who are fans of your page;
• Potential customers who have related interests (including other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Sparkill is its capacity to reach prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any business who conducts business regionally In Sparkill Facebook is a great technique to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a true need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad consultants, our local ad company in Suffolk, SEO advertising agency in Nassau County or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend genuinely will depend on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design agency, our graphic design experts or our marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation in Nassau and services of our paid ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063