Facebook & Social Media Advertising In Shrub Oak

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Shrub Oak, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

After you reach people In Shrub Oak, then what? It truly depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people In Shrub Oak to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to determine precisely what you need to accomplish.

Remember to reach out to our website design agency In Shrub Oak to serve you to maximize results. Strong designs from our website design agency will help and drive results!

Reaching Your Prospects In Shrub Oak on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your website before (retargeting);
• People who are followers of your page;
• Prospects who have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, area, interests and more. These individuals become part of an "audience" which may include many people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Shrub Oak is its ability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively performing a search when they view your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Shrub Oak Facebook is an excellent method to appear in front of your target audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk pay per click ad company, our local ad agency on Long Island, SEO ad agency in Suffolk County or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend really depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design gurus, our graphic design experts or our advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063