Facebook & Social Media Advertising In Shrub Oak

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In Shrub Oak, having the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth it?

Once you appear in front of people In Shrub Oak, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In Shrub Oak to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to meet with our website design agency In Shrub Oak to aid your business to achieve real results. Strong designs created by our website design experts will help and drive results!

Reaching Your Prospects In Shrub Oak on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers that have related passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, pursuits and even more. These people end up part of an "audience" which may include many people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Shrub Oak is its ability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are limited to individuals actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any organization who does business locally In Shrub Oak Facebook is an excellent method to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency in Nassau, search engine optimization ad agency in New York or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI website design gurus, our graphic design on Long Island or our advertising consulting services in Nassau call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063