Facebook & Social Media Advertising In Pearl River

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Pearl River, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

Once you appear in front of people In Pearl River, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In Pearl River to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to let our website design agency In Pearl River to aid your business to succeed. Exceptional designs from our website design company drive success and drive results!

Reaching Your Prospects In Pearl River on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• People who may have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, area, interests and much more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Pearl River is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were seeking something like what you offer very recently.

The search engines are limited to individuals actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any organization who conducts business locally In Pearl River Facebook is a superb way to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by merely targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local ad company in Suffolk County, SEO professionals in NY or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design professionals, our graphic design companies in Nassau or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063