Facebook & Social Media Advertising In Orangeburg

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Orangeburg, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

After you reach people In Orangeburg, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Orangeburg to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to meet with our website design agency In Orangeburg to assist your business to achieve real results. Professional designs from our website design company can help and drive results!

Reaching Your Prospects In Orangeburg on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• People that are followers of your page;
• Prospects who may have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, location, interests and even more. These people end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Orangeburg is its capability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any organization who conducts business regionally In Orangeburg Facebook is a superb technique to reach your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, simply by targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local ad professionals, search engine optimization ad agency in Suffolk or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly depends upon the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design or our online advertising consulting services on Long Island contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063