Facebook & Social Media Advertising In Orangeburg

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Orangeburg, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

Once you appear in front of people In Orangeburg, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In Orangeburg to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to speak with our website design experts In Orangeburg to work with you to achieve real results. Excellent designs by our website design agency drive success and secure results!

Reaching Your Prospects In Orangeburg on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Potential customers that are followers of your page;
• Individuals who have related interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, pursuits and even more. These people end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Orangeburg is its capacity to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines are limited to the people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Orangeburg Facebook is an excellent technique to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our New York PPC advertising company, our local ad company, SEO ad agency or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design professionals, our graphic design services in Nassau or our marketing consulting services in NY call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen company on LI and services of our paid ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063