Facebook & Social Media Advertising In Harrison

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Harrison, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

Once you appear in front of people In Harrison, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people In Harrison to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to talk to our website design company In Harrison to work with you to maximize results. Effective designs designed by our website design experts help your business and secure results!

Reaching Your Prospects In Harrison on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Individuals that are fans of your page;
• Prospects that have similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, area, hobbies and much more. These people become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Harrison is its capability to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any organization who does business locally In Harrison Facebook is a superb method to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by simply targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising consultants, our local ad agency, search engine optimization ad agency or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design gurus, our graphic design in Nassau County or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation service in Nassau and services of our display advertising professionals in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063