Facebook & Social Media Advertising In Harrison

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Harrison, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

After you reach people In Harrison, then what? It really depends on what you would like to accomplish. Are we driving people to your website? Are we trying to get people In Harrison to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to determine precisely what you really need to achieve.

Remember to let our website design company In Harrison to aid your business to achieve results. Quality designs created by our website design company help you and drive results!

Reaching Your Prospects In Harrison on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your site before (retargeting);
• Individuals who are followers of your page;
• People who have related passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Harrison is its capability to get to prospects that are not actively looking for what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are limited to people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Harrison Facebook is a great method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by merely targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk pay per click advertising company, our local ad consultants, search engine optimization ad agency or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design or our advertising consulting services in Nassau call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk County and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063