Facebook & Social Media Advertising In Harrison

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you the means to access people In Harrison, possessing the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

When you connect with people In Harrison, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we looking to get people In Harrison to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design company In Harrison to help your business to achieve real results. Strong designs from our website design company will help and achieve results!

Reaching Your Prospects In Harrison on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website before (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers that have related interests (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, location, passions and more. These people become part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Harrison is its capability to reach prospects that are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines are limited to people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Harrison Facebook is a great method to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by simply focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click advertising consultants, our local ad agency in Suffolk, SEO ad agency in Suffolk County or retargeting companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design or our advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company in NY and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063