Facebook & Social Media Advertising In Armonk

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Armonk, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

When you connect with people In Armonk, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Armonk to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to determine precisely what you need to accomplish.

Remember to reach out to our website design agency In Armonk to aid your business to maximize results. Powerful designs created by our website design experts help you and secure results!

Reaching Your Prospects In Armonk on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your site before (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who may have similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, location, interests and much more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary benefit Facebook offers In Armonk is its capability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any organization who does business regionally In Armonk Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by merely targeting the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau County pay per click advertising company, our local advertising agency, SEO experts or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web site design agency, our graphic design or our marketing consulting services on Long Island call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063