Facebook & Social Media Advertising In Armonk

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Armonk, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

When you connect with people In Armonk, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In Armonk to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to engage our website design experts In Armonk to assist your business to succeed. Strong designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In Armonk on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who may have related interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Armonk is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any business who does business locally In Armonk Facebook is a great way to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by merely focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a actual need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency in Nassau County, search engine optimization professionals on LI or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design gurus, our graphic design companies or our marketing consulting services in Suffolk call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service in Suffolk and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063