Facebook & Social Media Advertising In Airmont

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Airmont, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the money?

When you reach people In Airmont, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Airmont to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to speak with our website design company In Airmont to work with you to maximize results. Great designs developed by our website design agency help you and achieve results!

Reaching Your Prospects In Airmont on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• People who are followers of your page;
• Potential customers that have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, area, passions and even more. These people become part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Airmont is its capability to appear in front of prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are limited to individuals in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who does business regionally In Airmont Facebook is a great technique to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad company, our local advertising company, SEO ad agency in New York or remarketing agency in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design or our marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation service in NY and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063