Facebook & Social Media Advertising In Orient

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Orient, having the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, is it worth the money?

After you reach people In Orient, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your web site? Are we looking to get people In Orient to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to allow our website design experts In Orient to serve you to achieve real results. Great designs developed by our website design agency help you and drive results!

Reaching Your Prospects In Orient on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• People who are followers of your page;
• Potential customers that have very similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Orient is its capacity to get to prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines are restricted to people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Orient Facebook is an excellent technique to reach your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising company, our local ad agency, SEO consultants in Suffolk County or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design consultants, our graphic design companies or our advertising consulting services on Long Island contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063