Facebook & Social Media Advertising In Orient

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Orient, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

Once you reach people In Orient, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In Orient to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to reach out to our website design company In Orient to help your business to achieve real results. Professional designs from our website design company can help and drive results!

Reaching Your Prospects In Orient on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• Individuals who are fans of your page;
• Prospects that have related interests (such as other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, pursuits and much more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Orient is its capability to reach prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Orient Facebook is an excellent way to appear in front of your audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by simply targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Long Island PPC advertising agency, our local advertising agency, SEO consultants or retargeting agencies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design gurus, our graphic design companies on L.I. or our marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063