Facebook & Social Media Advertising In Orient

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Orient, with the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

Once you reach people In Orient, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In Orient to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design agency In Orient to work with you to achieve results. Great designs implemented by our website design agency help your business and drive results!

Reaching Your Prospects In Orient on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• Potential customers that are fans of your page;
• Potential customers that have related passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, hobbies and much more. These people end up part of an "audience" which may consist of many people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Orient is its ability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are limited to people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Areas

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who conducts business locally In Orient Facebook is a superb method to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by merely focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local advertising agency on Long Island, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design company, our graphic design in Suffolk County or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063