Facebook & Social Media Advertising In Lincolndale

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Lincolndale, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

When you reach people In Lincolndale, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we hoping to get people In Lincolndale to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to call our website design company In Lincolndale to aid you to achieve real results. Excellent designs created by our website design experts help your business and achieve results!

Reaching Your Prospects In Lincolndale on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• Potential customers who are followers of your page;
• People who have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Lincolndale is its ability to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to people actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any organization who conducts business locally In Lincolndale Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, simply by focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local ad agency, SEO advertising agency or remarketing campaign in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design agency, our graphic design experts or our online marketing consulting services on Long Island contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company in NY and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063