Facebook & Social Media Advertising In Lincolndale

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Lincolndale, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

When you appear in front of people In Lincolndale, then what? It really depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Lincolndale to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to meet with our website design company In Lincolndale to assist your business to maximize results. Strong designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Lincolndale on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Potential customers who are followers of your page;
• Prospects who have related interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Lincolndale is its ability to reach prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any company who does business regionally In Lincolndale Facebook is an excellent way to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local ad company on Long Island, SEO professionals or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design professionals, our graphic design on LI or our online advertising consulting services in Suffolk contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our paid ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063