Facebook & Social Media Advertising In Lake Mohegan

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Lake Mohegan, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

Once you appear in front of people In Lake Mohegan, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we looking to get people In Lake Mohegan to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design company In Lake Mohegan to help your business to maximize results. Exceptional designs from our website design company help you and drive results!

Reaching Your Prospects In Lake Mohegan on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Potential customers that are followers of your page;
• People that have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Lake Mohegan is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are limited to people actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you an attorney? Doctor? Home services company? A restaurant or retailer?
• For any organization who does business locally In Lake Mohegan Facebook is a great technique to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by merely focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our PPC ad company, our local ad agency in Suffolk County, SEO experts on LI or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design gurus, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service in Nassau and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063