Facebook & Social Media Advertising In Lake Mohegan

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Lake Mohegan, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

After you appear in front of people In Lake Mohegan, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Lake Mohegan to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to determine precisely what you need to achieve.

Remember to allow our website design agency In Lake Mohegan to work with your business to achieve results. Powerful designs implemented by our website design agency will help and secure results!

Reaching Your Prospects In Lake Mohegan on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals that have very similar interests (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, hobbies and more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Lake Mohegan is its ability to get to prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any organization who does business locally In Lake Mohegan Facebook is a great way to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad consultants, our local ad experts, SEO ad agency or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design or our online marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063