Facebook & Social Media Advertising In Hillburn

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Hillburn, having the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

When you reach people In Hillburn, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Hillburn to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design agency In Hillburn to help your business to succeed. Professional designs designed by our website design agency help your business and drive results!

Reaching Your Prospects In Hillburn on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• Individuals who are followers of your page;
• Potential customers that have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, occupation, job title, location, interests and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Hillburn is its capacity to get to prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any business who conducts business regionally In Hillburn Facebook is a superb way to reach your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by simply targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local ad agency, SEO ad agency or retargeting agencies on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York website design professionals, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen service and services of our paid media ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063