Facebook & Social Media Advertising In Shenorock

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Shenorock, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

When you reach people In Shenorock, then what? It truly depends on what you want to accomplish. Are we driving visitors to your site? Are we trying to get people In Shenorock to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to allow our website design experts In Shenorock to work with your business to succeed. Effective designs designed by our website design experts can help and achieve results!

Reaching Your Prospects In Shenorock on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• People who are enthusiasts of your page;
• People who have related passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, area, interests and even more. These individuals become part of an "audience" which may include many people. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Shenorock is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are limited to the people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Niches

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In Shenorock Facebook is a superb method to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by just targeting the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our New York PPC ad agency, our local ad company, SEO ad agency in Nassau County or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design gurus, our graphic design on Long Island or our advertising consulting services in NY call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our display advertising professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063