Facebook & Social Media Advertising In Rye Brook

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Rye Brook, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

When you appear in front of people In Rye Brook, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Rye Brook to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to call our website design agency In Rye Brook to assist your business to maximize results. Powerful designs developed by our website design company drive success and secure results!

Reaching Your Prospects In Rye Brook on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Prospects who are followers of your page;
• Prospects that have related pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, area, pursuits and even more. These people become part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Rye Brook is its capability to reach prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something like what you provide quite recently.

The search engines are limited to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business regionally In Rye Brook Facebook is an excellent way to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency, SEO consultants or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design services or our marketing consulting services contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation company in Nassau County and services of our paid ads professionals in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063