Facebook & Social Media Advertising In Rye Brook

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Rye Brook, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

After you appear in front of people In Rye Brook, then what? It genuinely depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In Rye Brook to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to meet with our website design company In Rye Brook to aid your business to succeed. Effective designs created by our website design company can help and achieve results!

Reaching Your Prospects In Rye Brook on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Potential customers that are followers of your page;
• Prospects who have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, career, job title, area, interests and much more. These people become part of an "audience" which may include many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Rye Brook is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any business who conducts business regionally In Rye Brook Facebook is a great way to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau pay per click ad agency, our local ad agency, SEO company or remarketing agency in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation on LI and services of our paid ads company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063