Facebook & Social Media Advertising In Pound Ridge

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Pound Ridge, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

After you connect with people In Pound Ridge, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we looking to get people In Pound Ridge to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to determine what it is that you need to achieve.

Remember to speak with our website design agency In Pound Ridge to aid you to succeed. Exceptional designs created by our website design company drive success and secure results!

Reaching Your Prospects In Pound Ridge on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site before (retargeting);
• Prospects who are fans of your page;
• People who may have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, area, passions and much more. These people become part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Pound Ridge is its ability to get to prospects who are not actively looking for what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to individuals actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any company who conducts business locally In Pound Ridge Facebook is a superb method to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC ad agency, our local advertising consultants, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design experts, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063