Facebook & Social Media Advertising In Pound Ridge

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Pound Ridge, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

After you appear in front of people In Pound Ridge, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Pound Ridge to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to reach out to our website design experts In Pound Ridge to aid you to succeed. Professional designs developed by our website design experts can help and drive results!

Reaching Your Prospects In Pound Ridge on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• People that are enthusiasts of your page;
• Potential customers who have very similar passions (including other pages on Facebook);
• People who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, location, pursuits and more. These people end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Pound Ridge is its capacity to get to prospects that are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any company who does business regionally In Pound Ridge Facebook is an excellent method to reach your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising agency, our local ad experts, SEO advertising agency or retargeting companies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY web site design gurus, our graphic design on Long Island or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063