Facebook & Social Media Advertising In Tappan

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Tappan, having the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

After you connect with people In Tappan, then what? It really depends on what you would like to accomplish. Are we sending visitors to your web site? Are we looking to get people In Tappan to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design company In Tappan to help your business to maximize results. Great designs created by our website design company can help and achieve results!

Reaching Your Prospects In Tappan on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• Individuals who are followers of your page;
• Prospects who may have related passions (such as other pages on Facebook);
• People who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Tappan is its ability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they view your ad. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
• For any business who does business locally In Tappan Facebook is a superb way to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, simply by focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our LI pay per click advertising company, our local ad experts on Long Island, SEO ad agency in NY or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design services or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063