Facebook & Social Media Advertising In Tappan

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Tappan, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

When you connect with people In Tappan, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In Tappan to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to reach out to our website design company In Tappan to serve your business to achieve real results. Exceptional designs designed by our website design experts help you and secure results!

Reaching Your Prospects In Tappan on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• Prospects who are fans of your page;
• People who have related interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, area, interests and even more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Tappan is its capability to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who conducts business regionally In Tappan Facebook is a great technique to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising agency, our local advertising company on LI, SEO ad agency or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design agency, our graphic design experts or our advertising consulting services on Long Island call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063