Facebook & Social Media Advertising In Tappan

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Tappan, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

When you connect with people In Tappan, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your site? Are we hoping to get people In Tappan to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to call our website design agency In Tappan to aid you to maximize results. Quality designs from our website design experts drive success and achieve results!

Reaching Your Prospects In Tappan on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• Individuals that are fans of your page;
• Potential customers that have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, area, hobbies and even more. These people become part of an "audience" which may consist of many people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Tappan is its capability to reach prospects who are not actively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be considering an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any company who conducts business regionally In Tappan Facebook is a superb technique to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in very big ways, by just focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local ad professionals, search engine optimization advertising agency in New York or retargeting companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design professionals, our graphic design in Nassau County or our marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063