Facebook & Social Media Advertising In New York City

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In New York City, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

When you connect with people In New York City, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In New York City to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to figure out what it is that you really need to achieve.

Remember to talk to our website design company In New York City to assist your business to achieve results. Quality designs by our website design experts will help and secure results!

Reaching Your Prospects In New York City on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Individuals who are fans of your page;
• Prospects who have related interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, career, job title, location, interests and much more. These people become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In New York City is its ability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally In New York City Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by simply targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising consultants on LI, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design or our online advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063