Facebook & Social Media Advertising In New York City

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In New York City, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, is it worth the cost?

After you reach people In New York City, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we trying to get people In New York City to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to speak with our website design experts In New York City to help your business to achieve results. Exceptional designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In New York City on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Prospects who are fans of your page;
• Potential customers who may have similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, location, interests and much more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In New York City is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any business who conducts business regionally In New York City Facebook is a great way to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our NY PPC advertising agency, our local advertising consultants in New York, search engine optimization advertising agency in Suffolk County or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design agency, our graphic design in Nassau County or our marketing consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063