Facebook & Social Media Advertising In New York City

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In New York City, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, is it worth it?

After you connect with people In New York City, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In New York City to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to reach out to our website design company In New York City to aid you to achieve real results. Excellent designs created by our website design experts help you and achieve results!

Reaching Your Prospects In New York City on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• Individuals that are followers of your page;
• Individuals who may have related passions (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, pursuits and even more. These individuals become part of an "audience" which can include any number of people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In New York City is its capability to get to prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In New York City Facebook is a great method to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by just focusing on the correct prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They tend to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad consultants, our local ad agency, SEO ad agency in Nassau County or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design agency, our graphic design in New York or our advertising consulting services in Nassau contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising consultants in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063