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Facebook & Social Media Advertising In New York City

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In New York City

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In New York City, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

After you connect with people In New York City, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In New York City to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to talk to our website design experts In New York City to assist your business to achieve results. Professional designs created by our website design company can help and achieve results!

New York City lead generation on Facebook
target your audience In New York City with Facebook

Reaching Your Prospects In New York City on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Targeting individuals who have visited your web site in the past (retargeting);
  • Individuals who are enthusiasts of your page;
  • Prospects who have very similar passions (which include other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, area, hobbies and more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In New York City is its ability to get to prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

  • Are you an attorney? Doctor? Home repair company? A restaurant or store?
  • For any organization who conducts business locally In New York City Facebook is a great way to reach your audience.
  • We have the ability to concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in 3 zip codes? Not an issue!
  • Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our LI PPC advertising consultants, our local ad agency, search engine optimization experts in NY or retargeting campaign in NY
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your marketing spend truly will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web site design consultants, our graphic design in Nassau or our advertising consulting services in Suffolk contact us today.

facebook marketing strategy
social media marketing with facebook In New York City

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063