Facebook & Social Media Advertising In New York City

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In New York City, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, is it worth it?

Once you connect with people In New York City, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In New York City to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to speak with our website design experts In New York City to work with you to maximize results. Great designs created by our website design agency can help and achieve results!

Reaching Your Prospects In New York City on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• Potential customers that are fans of your page;
• People who may have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, interests and even more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In New York City is its capacity to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively performing a search when they see your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any company who conducts business regionally In New York City Facebook is a superb technique to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County pay per click advertising agency, our local ad experts on LI, SEO company or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design companies in New York or our marketing consulting services in Suffolk County call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen service in Nassau and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063