Facebook & Social Media Advertising In New York City

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In New York City, having the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

Once you reach people In New York City, then what? It truly depends on what you would like to accomplish. Are we sending people to your website? Are we looking to get people In New York City to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to determine what it is that you need to accomplish.

Remember to engage our website design agency In New York City to aid your business to achieve results. Exceptional designs developed by our website design company can help and drive results!

Reaching Your Prospects In New York City on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• People that have related interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, area, interests and even more. These individuals become part of an "audience" which can include any number of people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In New York City is its ability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In New York City Facebook is an excellent technique to reach your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency, SEO advertising agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design consultants, our graphic design services in Suffolk or our advertising consulting services contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen company and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063