Facebook & Social Media Advertising In New York City

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you access to people In New York City, possessing the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

When you connect with people In New York City, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people In New York City to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to reach out to our website design company In New York City to serve you to achieve real results. Exceptional designs developed by our website design company can help and achieve results!

Reaching Your Prospects In New York City on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your website in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who may have very similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, location, hobbies and even more. These people end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In New York City is its capacity to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any company who does business regionally In New York City Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our LI PPC advertising company, our local ad agency in Nassau, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design companies in Nassau or our advertising consulting services in NY call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation on L.I. and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063