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Facebook & Social Media Advertising In New York City

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In New York City

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In New York City, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth it?

When you connect with people In New York City, then what? It really depends on what you want to achieve. Are we driving people to your web site? Are we trying to get people In New York City to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to meet with our website design experts In New York City to aid your business to succeed. Quality designs by our website design company help your business and drive results!

New York City lead generation on social media
target your audience In New York City with Facebook

Reaching Your Prospects In New York City on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Focusing on people who have visited your website previously (retargeting);
  • Potential customers who are followers of your page;
  • People who may have related pursuits (which include other pages on Facebook);
  • People who meet demographic factors;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In New York City is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

  • Are you a lawyer? Medical professional? Home services company? A restaurant or store?
  • For any organization who conducts business regionally In New York City Facebook is a superb method to reach your audience.
  • We can focus on your prospects in several ways.
  • Only wish to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by simply targeting the right prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our LI PPC advertising company, our local advertising experts in Suffolk, SEO ad agency or remarketing agency in Nassau
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "good deal" for your advertising budget really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design companies or our online advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In New York City

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063