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Facebook & Social Media Advertising In New York City

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In New York City

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In New York City, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

After you connect with people In New York City, then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In New York City to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to figure out what it is that you need to accomplish.

Remember to allow our website design experts In New York City to help you to achieve real results. Quality designs created by our website design experts help you and drive results!

New York City lead generation on Facebook
target your audience In New York City with Facebook

Reaching Your Prospects In New York City on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your web site previously (retargeting);
  • Individuals that are followers of your page;
  • Prospects who have similar interests (including other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, location, interests and even more. These people end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In New York City is its capability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines are restricted to people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

  • Are you an attorney? Health care provider? Home repair business? A restaurant or store?
  • For any business who conducts business locally In New York City Facebook is an excellent method to appear in front of your audience.
  • We are able to concentrate on your prospects in many ways.
  • Only need to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by just focusing on the correct prospects, in the right region, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising company, our local advertising professionals, SEO ad agency in Nassau County or retargeting agencies
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design services or our advertising consulting services in Suffolk call us today.

facebook marketing strategy
social media marketing with facebook In New York City

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead gen in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063