Facebook & Social Media Advertising In New York City

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In New York City, having the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

After you appear in front of people In New York City, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In New York City to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to call our website design experts In New York City to assist you to succeed. Quality designs from our website design agency will help and achieve results!

Reaching Your Prospects In New York City on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who may have related interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, location, interests and more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In New York City is its ability to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business locally In New York City Facebook is an excellent way to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by simply focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a real need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad consultants, our local ad agency in NY, SEO ad agency or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063