Facebook & Social Media Advertising In Napeague

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Napeague, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

When you connect with people In Napeague, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Napeague to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to engage our website design agency In Napeague to work with you to succeed. Powerful designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In Napeague on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Individuals who are fans of your page;
• Potential customers who have very similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, hobbies and much more. These people end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Napeague is its ability to get to prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to the people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any business who does business regionally In Napeague Facebook is a superb method to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by simply targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a real need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County PPC advertising consultants, our local ad company in Suffolk County, search engine optimization advertising agency in Suffolk or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really depends on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design agency, our graphic design in NY or our advertising consulting services in NY call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen service on Long Island and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063