Facebook & Social Media Advertising In Lewisboro

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Lewisboro, with the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

After you connect with people In Lewisboro, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Lewisboro to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to call our website design agency In Lewisboro to aid you to achieve results. Quality designs designed by our website design company drive success and secure results!

Reaching Your Prospects In Lewisboro on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Potential customers who are followers of your page;
• People that have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, location, pursuits and more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Lewisboro is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any business who does business regionally In Lewisboro Facebook is a superb way to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a true need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's attention. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our New York PPC advertising consultants, our local ad consultants in Suffolk County, SEO ad agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063