Facebook & Social Media Advertising In Scotts Corners

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Scotts Corners, possessing the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you connect with people In Scotts Corners, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Scotts Corners to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to let our website design company In Scotts Corners to work with your business to achieve real results. Professional designs created by our website design company can help and achieve results!

Reaching Your Prospects In Scotts Corners on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals that have related interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, pursuits and even more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Scotts Corners is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any organization who does business locally In Scotts Corners Facebook is a superb method to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk PPC advertising consultants, our local ad consultants, SEO professionals in Suffolk or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget truly will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design consultants, our graphic design experts or our advertising consulting services in Suffolk contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service on L.I. and services of our paid ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063