Facebook & Social Media Advertising In Scotts Corners

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Scotts Corners, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

When you appear in front of people In Scotts Corners, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Scotts Corners to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to reach out to our website design agency In Scotts Corners to aid you to succeed. Exceptional designs by our website design agency will help and secure results!

Reaching Your Prospects In Scotts Corners on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site previously (retargeting);
• Individuals that are followers of your page;
• Individuals that have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, location, passions and more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Scotts Corners is its capability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any business who does business locally In Scotts Corners Facebook is a superb method to appear in front of your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our NY PPC ad consultants, our local ad consultants, SEO consultants in Suffolk County or remarketing campaign in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design experts, our graphic design experts or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063