Facebook & Social Media Advertising In North Salem

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In North Salem, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

After you reach people In North Salem, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we trying to get people In North Salem to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to engage our website design company In North Salem to help your business to achieve results. Powerful designs from our website design experts can help and secure results!

Reaching Your Prospects In North Salem on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• People who are enthusiasts of your page;
• Individuals who have similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, location, passions and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In North Salem is its capacity to reach prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In North Salem Facebook is a great way to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by just focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local ad agency, SEO ad agency on Long Island or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design companies or our marketing consulting services contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063