Facebook & Social Media Advertising In North Salem

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In North Salem, having the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

After you reach people In North Salem, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In North Salem to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to meet with our website design experts In North Salem to work with you to achieve real results. Exceptional designs from our website design experts can help and drive results!

Reaching Your Prospects In North Salem on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Potential customers who are followers of your page;
• Individuals who may have related passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, occupation, job title, area, interests and much more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In North Salem is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any organization who conducts business locally In North Salem Facebook is an excellent method to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising agency, our local ad agency in NY, SEO ad agency in Suffolk or retargeting agencies in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly depends upon the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design experts, our graphic design or our online marketing consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen service in New York and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063