Facebook & Social Media Advertising In Yonkers

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Yonkers, with the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

When you connect with people In Yonkers, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In Yonkers to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to allow our website design agency In Yonkers to serve your business to achieve real results. Exceptional designs developed by our website design experts help you and secure results!

Reaching Your Prospects In Yonkers on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, hobbies and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Yonkers is its capability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any business who conducts business regionally In Yonkers Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local advertising agency, SEO experts or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget truly depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design in NY or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063