Facebook & Social Media Advertising In Montauk

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Montauk, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

When you connect with people In Montauk, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In Montauk to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to speak with our website design agency In Montauk to work with your business to succeed. Quality designs by our website design company can help and drive results!

Reaching Your Prospects In Montauk on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects that have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, location, interests and much more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Montauk is its ability to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any company who conducts business regionally In Montauk Facebook is a superb technique to reach your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by just concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising agency, our local ad agency in Suffolk County, SEO consultants in New York or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design agency, our graphic design on Long Island or our marketing consulting services in Suffolk County call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063