Facebook & Social Media Advertising In Montauk

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Montauk, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

When you reach people In Montauk, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Montauk to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to determine precisely what you need to achieve.

Remember to engage our website design company In Montauk to work with your business to succeed. Professional designs from our website design agency will help and secure results!

Reaching Your Prospects In Montauk on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• Prospects that are followers of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, area, interests and more. These individuals become part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Montauk is its ability to reach prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any business who does business locally In Montauk Facebook is an excellent way to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Nassau County pay per click advertising agency, our local ad experts in Suffolk County, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design on Long Island or our marketing consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our display ads advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063