Facebook & Social Media Advertising In Suffolk County

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Suffolk County, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

Once you appear in front of people In Suffolk County, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people In Suffolk County to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to meet with our website design company In Suffolk County to assist you to maximize results. Exceptional designs designed by our website design company can help and drive results!

Reaching Your Prospects In Suffolk County on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals that have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Suffolk County is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any company who conducts business locally In Suffolk County Facebook is a superb method to appear in front of your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a true need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our NY PPC ad agency, our local ad company, SEO experts or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design companies in New York or our advertising consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation service in NY and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063