Facebook & Social Media Advertising In Suffolk County

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Suffolk County, with the interests and geography you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

When you connect with people In Suffolk County, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Suffolk County to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to talk to our website design experts In Suffolk County to work with your business to maximize results. Professional designs created by our website design experts help your business and achieve results!

Reaching Your Prospects In Suffolk County on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Potential customers who are fans of your page;
• Individuals that have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, pursuits and more. These individuals become part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Suffolk County is its capability to get to prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines are restricted to individuals actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any business who does business locally In Suffolk County Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, simply by targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising consultants in New York, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our NY website design agency, our graphic design companies in NY or our online advertising consulting services in Suffolk County contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063