Facebook & Social Media Advertising In Baldwin

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Baldwin, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

After you connect with people In Baldwin, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Baldwin to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to meet with our website design company In Baldwin to work with your business to maximize results. Quality designs from our website design experts drive success and secure results!

Reaching Your Prospects In Baldwin on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who have similar passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, area, pursuits and even more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Baldwin is its ability to reach prospects that are not actively searching for what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were looking for something such as what you offer very recently.

The search engines are restricted to people actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Baldwin Facebook is an excellent way to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by just concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Suffolk PPC advertising consultants, our local ad consultants, SEO ad agency on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design agency, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead gen in Suffolk and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063