Facebook & Social Media Advertising In Baldwin

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Baldwin, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

When you reach people In Baldwin, then what? It truly depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Baldwin to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to reach out to our website design agency In Baldwin to work with your business to achieve real results. Quality designs from our website design agency drive success and secure results!

Reaching Your Prospects In Baldwin on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site previously (retargeting);
• People that are followers of your page;
• Individuals who have related passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, area, hobbies and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Baldwin is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something like what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any organization who does business regionally In Baldwin Facebook is a great way to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a true need. They tend to convert from surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our NY PPC ad consultants, our local advertising company in Nassau, SEO ad agency or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really depends on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design or our advertising consulting services in Nassau County call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service on Long Island and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063