Facebook & Social Media Advertising In Riverside

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Riverside, with the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

When you reach people In Riverside, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Riverside to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to let our website design agency In Riverside to serve your business to maximize results. Quality designs by our website design company can help and secure results!

Reaching Your Prospects In Riverside on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers that have related passions (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Riverside is its capability to get to prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any company who does business locally In Riverside Facebook is an excellent method to reach your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a real need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad consultants, our local advertising agency, SEO ad agency in Nassau or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design or our marketing consulting services in New York call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063