Facebook & Social Media Advertising In Riverside

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Riverside, with the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth it?

When you connect with people In Riverside, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we trying to get people In Riverside to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to let our website design experts In Riverside to assist you to succeed. Powerful designs from our website design agency help you and secure results!

Reaching Your Prospects In Riverside on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects that have similar passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, area, passions and more. These people end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Riverside is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they view your ad. However, they probably were seeking something like what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who does business regionally In Riverside Facebook is a great method to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local ad company in Suffolk, SEO ad agency on LI or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design professionals, our graphic design or our marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service in New York and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063