Facebook & Social Media Advertising In Salisbury

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Salisbury, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, can it be worth it?

When you connect with people In Salisbury, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we trying to get people In Salisbury to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to engage our website design company In Salisbury to assist you to achieve results. Effective designs developed by our website design experts drive success and secure results!

Reaching Your Prospects In Salisbury on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• People that are enthusiasts of your page;
• People who have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Salisbury is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you an attorney? Physician? Home services company? A restaurant or retailer?
• For any business who conducts business regionally In Salisbury Facebook is an excellent technique to reach your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency on Long Island, SEO advertising agency or retargeting companies in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design in NY or our online marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in NY and services of our display advertising consultants on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063