Facebook & Social Media Advertising In Salisbury

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Salisbury, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

When you connect with people In Salisbury, then what? It genuinely depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Salisbury to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to reach out to our website design experts In Salisbury to aid your business to achieve real results. Excellent designs implemented by our website design experts help your business and secure results!

Reaching Your Prospects In Salisbury on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• People that are enthusiasts of your page;
• Prospects who may have similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, career, job title, location, passions and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Salisbury is its capability to reach prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any organization who conducts business locally In Salisbury Facebook is an excellent way to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by just targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Nassau County PPC ad agency, our local ad agency in Nassau, SEO ad agency in New York or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend genuinely depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design experts on Long Island or our marketing consulting services in Nassau County call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead gen service on Long Island and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063