Facebook & Social Media Advertising In Oak Beach Captree

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Oak Beach Captree, possessing the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you connect with people In Oak Beach Captree, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In Oak Beach Captree to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to let our website design company In Oak Beach Captree to assist you to succeed. Professional designs by our website design company can help and achieve results!

Reaching Your Prospects In Oak Beach Captree on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• Potential customers who are fans of your page;
• Individuals that have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, location, pursuits and more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Oak Beach Captree is its capacity to reach prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are restricted to people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any organization who conducts business regionally In Oak Beach Captree Facebook is a superb method to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad company, our local ad company in Suffolk, SEO company in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design in New York or our marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen on Long Island and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063