Facebook & Social Media Advertising In Westchester County

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Westchester County, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

Once you appear in front of people In Westchester County, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In Westchester County to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to allow our website design company In Westchester County to aid your business to succeed. Professional designs developed by our website design experts will help and drive results!

Reaching Your Prospects In Westchester County on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• Prospects that are followers of your page;
• Potential customers that have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, pursuits and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Westchester County is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any organization who does business regionally In Westchester County Facebook is a superb way to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising agency, our local advertising professionals in NY, SEO ad agency or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design in Nassau County or our marketing consulting services contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063