Facebook & Social Media Advertising In Westchester County

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Westchester County, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

After you appear in front of people In Westchester County, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we hoping to get people In Westchester County to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to speak with our website design company In Westchester County to aid your business to achieve results. Effective designs designed by our website design experts can help and drive results!

Reaching Your Prospects In Westchester County on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• People who are enthusiasts of your page;
• Prospects who have related interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, location, interests and even more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Westchester County is its ability to reach prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they probably were seeking something such as what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any business who conducts business regionally In Westchester County Facebook is an excellent method to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our New York PPC advertising consultants, our local ad agency in Nassau, SEO ad agency or retargeting campaign on LI
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY web design consultants, our graphic design in NY or our marketing consulting services in New York contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063