Facebook & Social Media Advertising In Westchester County

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Westchester County, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

Once you connect with people In Westchester County, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Westchester County to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to identify what it is that you need to accomplish.

Remember to call our website design company In Westchester County to aid you to achieve results. Powerful designs created by our website design agency will help and achieve results!

Reaching Your Prospects In Westchester County on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Potential customers that are enthusiasts of your page;
• People who have related passions (including other pages on Facebook);
• People who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which can include any number of people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Westchester County is its ability to get to prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In Westchester County Facebook is a great way to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by simply targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our PPC ad company, our local advertising company in NY, SEO company in Suffolk County or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York web site design gurus, our graphic design in NY or our advertising consulting services call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company in New York and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063