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Facebook & Social Media Advertising In Westchester County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Westchester County

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Westchester County, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

Once you reach people In Westchester County, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Westchester County to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to allow our website design agency In Westchester County to help you to succeed. Powerful designs implemented by our website design agency help your business and secure results!

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target your audience In Westchester County with Facebook

Reaching Your Prospects In Westchester County on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your site before (retargeting);
  • People who are enthusiasts of your page;
  • Prospects who have similar interests (which include other pages on Facebook);
  • People who meet demographic criteria;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, area, hobbies and more. These individuals end up part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Westchester County is its capability to get to prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are limited to the people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

  • Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
  • For any business who conducts business regionally In Westchester County Facebook is a superb method to appear in front of your audience.
  • We are able to target your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? No problem!
  • Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Nassau County PPC ad company, our local advertising agency in New York, SEO advertising agency or retargeting agency in Suffolk
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "good deal" for your advertising budget truly will depend on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design agency, our graphic design in New York or our advertising consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In Westchester County

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063