Facebook & Social Media Advertising In Westchester County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Westchester County

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Westchester County, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you appear in front of people In Westchester County, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Westchester County to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to identify precisely what you need to achieve.

Remember to let our website design company In Westchester County to aid you to maximize results. Effective designs created by our website design company help you and achieve results!

Westchester County lead generation on Facebook
target your audience In Westchester County with Facebook

Reaching Your Prospects In Westchester County on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your website before (retargeting);
  • Prospects that are followers of your page;
  • People who have very similar interests (which include other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, location, passions and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Westchester County is its ability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

  • Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
  • For any business who does business locally In Westchester County Facebook is an excellent technique to reach your audience.
  • We have the ability to focus on your prospects in many ways.
  • Only need to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Long Island pay per click advertising consultants, our local advertising company, SEO professionals in Nassau County or remarketing campaign in Suffolk County
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design in New York or our marketing consulting services in New York call us today.

facebook marketing strategy
social media marketing with facebook In Westchester County

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen service on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063