Facebook & Social Media Advertising In Westchester County

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Westchester County, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

When you connect with people In Westchester County, then what? It truly depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In Westchester County to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to allow our website design agency In Westchester County to serve you to achieve results. Great designs by our website design company help your business and drive results!

Reaching Your Prospects In Westchester County on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site before (retargeting);
• Individuals that are followers of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, location, interests and even more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Westchester County is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any company who conducts business locally In Westchester County Facebook is an excellent technique to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau pay per click ad consultants, our local ad agency, SEO ad agency on LI or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our NY web site design agency, our graphic design companies or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau County and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063