Facebook & Social Media Advertising In Westchester County

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Westchester County, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

After you appear in front of people In Westchester County, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we trying to get people In Westchester County to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to talk to our website design agency In Westchester County to help your business to achieve real results. Powerful designs from our website design agency will help and drive results!

Reaching Your Prospects In Westchester County on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site before (retargeting);
• People that are enthusiasts of your page;
• People that have related interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which can consist of many people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Westchester County is its capacity to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are limited to people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any company who does business locally In Westchester County Facebook is a great method to reach your audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, simply by targeting the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Suffolk pay per click ad consultants, our local advertising company, SEO advertising agency or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design agency, our graphic design in New York or our marketing consulting services on Long Island call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063