Facebook & Social Media Advertising In Westchester County

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Westchester County, having the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

Once you appear in front of people In Westchester County, then what? It truly depends on what you want to achieve. Are we driving people to your site? Are we trying to get people In Westchester County to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to let our website design company In Westchester County to work with you to succeed. Powerful designs designed by our website design agency can help and drive results!

Reaching Your Prospects In Westchester County on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects that have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, career, job title, location, passions and more. These people become part of an "audience" which may include many people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Westchester County is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to individuals actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any company who conducts business locally In Westchester County Facebook is a superb way to reach your target audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our LI pay per click ad company, our local ad company, SEO ad agency on Long Island or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web design agency, our graphic design services in Suffolk or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead gen company and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063