Facebook & Social Media Advertising In Westchester County

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Westchester County, with the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth it?

Once you connect with people In Westchester County, then what? It genuinely depends on what you would like to achieve. Are we driving people to your web site? Are we trying to get people In Westchester County to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design agency In Westchester County to serve you to achieve results. Effective designs by our website design agency help your business and secure results!

Reaching Your Prospects In Westchester County on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• Prospects that are followers of your page;
• Prospects who have similar passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, area, pursuits and much more. These people become part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Westchester County is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any business who conducts business locally In Westchester County Facebook is a great technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising consultants, our local ad agency on LI, search engine optimization ad agency or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design in New York or our marketing consulting services on Long Island call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen service on Long Island and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063