Facebook & Social Media Advertising In Westchester County

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Westchester County, having the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth it?

Once you appear in front of people In Westchester County, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Westchester County to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to meet with our website design experts In Westchester County to aid your business to maximize results. Quality designs by our website design experts help your business and drive results!

Reaching Your Prospects In Westchester County on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• Individuals who are fans of your page;
• Individuals who have similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, area, pursuits and more. These people end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Westchester County is its capability to appear in front of prospects that are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any company who conducts business locally In Westchester County Facebook is a superb way to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They tend to convert from surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our LI pay per click ad company, our local ad agency in Suffolk County, SEO consultants in Nassau County or retargeting agency in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design or our marketing consulting services in New York call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063