Facebook & Social Media Advertising In Staten Island

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Staten Island, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth it?

Once you reach people In Staten Island, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we trying to get people In Staten Island to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to allow our website design company In Staten Island to assist your business to maximize results. Strong designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In Staten Island on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects that have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, location, passions and more. These individuals end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Staten Island is its ability to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Staten Island Facebook is a superb method to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by merely focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency in Suffolk, SEO company in Suffolk County or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design consultants, our graphic design services or our marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063