Facebook & Social Media Advertising In Staten Island

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Staten Island, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

Once you reach people In Staten Island, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Staten Island to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to determine what it is that you really need to achieve.

Remember to call our website design company In Staten Island to help your business to succeed. Strong designs created by our website design experts will help and achieve results!

Reaching Your Prospects In Staten Island on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• Individuals that are fans of your page;
• Potential customers who may have very similar interests (including other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, area, hobbies and much more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Staten Island is its capability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any organization who does business locally In Staten Island Facebook is an excellent method to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad company, our local ad agency on Long Island, SEO ad agency in New York or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York web site design company, our graphic design in NY or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation and services of our display ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063