Facebook & Social Media Advertising In Staten Island

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Staten Island, with the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money?

After you appear in front of people In Staten Island, then what? It genuinely depends on what you want to accomplish. Are we sending people to your website? Are we trying to get people In Staten Island to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we can help you to determine precisely what you really need to accomplish.

Remember to talk to our website design experts In Staten Island to serve your business to maximize results. Effective designs from our website design agency will help and secure results!

Reaching Your Prospects In Staten Island on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Potential customers that are fans of your page;
• People who may have related interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, interests and much more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Staten Island is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they view your ad. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Niches

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who does business locally In Staten Island Facebook is an excellent technique to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a actual need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad company, our local advertising experts on Long Island, SEO ad agency in Suffolk or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design consultants, our graphic design or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead gen and services of our display advertising professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063