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Facebook & Social Media Advertising In Staten Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Staten Island

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Staten Island, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

After you reach people In Staten Island, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your website? Are we trying to get people In Staten Island to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to meet with our website design company In Staten Island to help you to succeed. Professional designs created by our website design agency will help and drive results!

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target your audience In Staten Island with Facebook

Reaching Your Prospects In Staten Island on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your site before (retargeting);
  • Prospects that are followers of your page;
  • Potential customers who may have related interests (which include other pages on Facebook);
  • Prospects who meet demographic criteria;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, passions and much more. These people become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Staten Island is its capability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

  • Are you a lawyer? Physician? Home repair company? A restaurant or retailer?
  • For any company who does business regionally In Staten Island Facebook is a great method to reach your audience.
  • We can concentrate on your prospects in numerous ways.
  • Only need to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County pay per click ad company, our local ad agency in Suffolk County, SEO ad agency on LI or remarketing campaign
please contact our offices.

So is Social Media Advertising on Facebook Worth It?

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design experts, our graphic design or our advertising consulting services in Nassau County call us today.

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social media marketing with facebook In Staten Island

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead gen company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063