Facebook & Social Media Advertising In Staten Island

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Staten Island, possessing the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the cost?

When you reach people In Staten Island, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In Staten Island to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to figure out what it is that you need to achieve.

Remember to speak with our website design agency In Staten Island to work with your business to succeed. Effective designs implemented by our website design company can help and drive results!

Reaching Your Prospects In Staten Island on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site previously (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who may have similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, area, interests and even more. These individuals become part of an "audience" which may consist of many people. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Staten Island is its capacity to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any organization who does business regionally In Staten Island Facebook is an excellent way to reach your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by simply focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a real need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our New York PPC ad agency, our local advertising agency on LI, SEO ad agency in Nassau County or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design professionals, our graphic design or our marketing consulting services in Nassau County call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display ads professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063