Facebook & Social Media Advertising In Staten Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Staten Island

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Staten Island, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

Once you connect with people In Staten Island, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In Staten Island to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design company In Staten Island to work with you to maximize results. Effective designs from our website design experts will help and drive results!

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target your audience In Staten Island with Facebook

Reaching Your Prospects In Staten Island on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Focusing on people who have been to your web site before (retargeting);
  • Potential customers who are enthusiasts of your page;
  • Prospects that have related interests (such as other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, area, interests and much more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Staten Island is its ability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Market Places

  • Are you an attorney? Doctor? Home renovation company? A restaurant or store?
  • For any business who does business locally In Staten Island Facebook is a great technique to appear in front of your audience.
  • We have the ability to target your prospects in many ways.
  • Only wish to reach women 35-65 in 3 zip codes? No problem!
  • Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by just concentrating on the right prospects, in the right market, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Suffolk PPC ad agency, our local advertising agency, SEO ad agency in New York or retargeting agencies in Nassau County
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design agency, our graphic design or our marketing consulting services contact us today.

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social media marketing with facebook In Staten Island

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063