Facebook & Social Media Advertising In Staten Island

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Staten Island, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

Once you connect with people In Staten Island, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In Staten Island to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to identify what it is that you need to achieve.

Remember to allow our website design agency In Staten Island to help your business to achieve results. Great designs by our website design agency help you and drive results!

Reaching Your Prospects In Staten Island on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your website in the past (retargeting);
• Prospects who are fans of your page;
• People who have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, interests and much more. These people end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Staten Island is its capability to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any organization who does business locally In Staten Island Facebook is an excellent way to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising agency in New York, SEO ad agency in Suffolk or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design or our advertising consulting services in Nassau contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen in Nassau County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063