Facebook & Social Media Advertising In Staten Island

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Staten Island, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth the money?

After you connect with people In Staten Island, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Staten Island to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we are able to help you to identify precisely what you need to achieve.

Remember to speak with our website design agency In Staten Island to serve your business to succeed. Strong designs designed by our website design experts will help and secure results!

Reaching Your Prospects In Staten Island on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website before (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers that have similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, location, pursuits and much more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Staten Island is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any business who does business locally In Staten Island Facebook is a superb technique to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by just targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Nassau County PPC ad company, our local ad company, SEO ad agency or remarketing companies on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design company, our graphic design or our marketing consulting services in Nassau County call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063