Facebook & Social Media Advertising In Staten Island

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In Staten Island, having the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

When you connect with people In Staten Island, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In Staten Island to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to call our website design experts In Staten Island to assist you to achieve real results. Quality designs designed by our website design agency will help and achieve results!

Reaching Your Prospects In Staten Island on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• People that have very similar interests (including other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, area, interests and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Staten Island is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any business who does business regionally In Staten Island Facebook is an excellent technique to reach your target audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, simply by targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County pay per click advertising agency, our local advertising professionals in Nassau County, SEO ad agency in Nassau or retargeting agency on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI web site design agency, our graphic design services in Suffolk County or our online advertising consulting services on LI contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our paid media consultants in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063