Facebook & Social Media Advertising In Staten Island

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Staten Island, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth it?

When you appear in front of people In Staten Island, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Staten Island to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to call our website design agency In Staten Island to help you to succeed. Professional designs implemented by our website design agency drive success and achieve results!

Reaching Your Prospects In Staten Island on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• People who are fans of your page;
• Potential customers who have related pursuits (including other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, career, job title, location, hobbies and more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Staten Island is its capacity to reach prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any company who conducts business locally In Staten Island Facebook is a great method to reach your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, simply by concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Suffolk PPC ad consultants, our local advertising agency, search engine optimization consultants or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design agency, our graphic design or our marketing consulting services in Suffolk County contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063