Facebook & Social Media Advertising In NYC

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you the means to access people In NYC, with the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you reach people In NYC, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In NYC to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to let our website design agency In NYC to assist you to succeed. Quality designs developed by our website design company drive success and secure results!

Reaching Your Prospects In NYC on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who may have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In NYC is its capacity to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you an attorney? Health care provider? Home services company? A restaurant or merchant?
• For any business who conducts business locally In NYC Facebook is an excellent method to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local ad professionals in Suffolk County, SEO ad agency in Suffolk County or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design company, our graphic design experts in Nassau County or our advertising consulting services in New York call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service in Nassau and services of our display advertising experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063