Facebook & Social Media Advertising In NYC

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In NYC, possessing the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

Once you appear in front of people In NYC, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In NYC to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to speak with our website design agency In NYC to serve your business to maximize results. Effective designs created by our website design company drive success and drive results!

Reaching Your Prospects In NYC on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who have similar passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In NYC is its ability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines are limited to people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In NYC Facebook is an excellent technique to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our New York PPC advertising agency, our local ad agency in Nassau, SEO consultants or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York website design experts, our graphic design or our marketing consulting services in Nassau County call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063