Facebook & Social Media Advertising In NYC

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with access to people In NYC, having the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

When you appear in front of people In NYC, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In NYC to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to meet with our website design experts In NYC to serve your business to achieve real results. Professional designs from our website design company will help and achieve results!

Reaching Your Prospects In NYC on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Individuals that are fans of your page;
• Prospects who may have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, interests and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In NYC is its capability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any business who conducts business locally In NYC Facebook is a superb way to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad agency, our local ad agency in NY, SEO consultants in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design in New York or our marketing consulting services in Nassau call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063