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Facebook & Social Media Advertising In NYC

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In NYC

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In NYC, possessing the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

When you reach people In NYC, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In NYC to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to speak with our website design company In NYC to help you to achieve results. Exceptional designs designed by our website design company help your business and drive results!

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target your audience In NYC with Facebook

Reaching Your Prospects In NYC on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your website previously (retargeting);
  • Potential customers that are followers of your page;
  • Individuals who may have similar interests (including other pages on Facebook);
  • Potential customers who meet demographic criteria;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, location, passions and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In NYC is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

  • Are you a lawyer? Doctor? Home repair company? A restaurant or store?
  • For any company who conducts business regionally In NYC Facebook is an excellent method to appear in front of your target audience.
  • We have the ability to focus on your prospects in numerous ways.
  • Only want to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by merely concentrating on the right prospects, in the right region, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our PPC ad consultants, our local advertising agency in NY, SEO professionals on Long Island or remarketing agency
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "good deal" for your advertising dollars truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design consultants, our graphic design in NY or our advertising consulting services in Suffolk contact us today.

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social media marketing with facebook In NYC

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen service in Suffolk and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063