Facebook & Social Media Advertising In NYC

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In NYC, with the interests and geo targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

After you connect with people In NYC, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In NYC to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to let our website design experts In NYC to aid you to achieve real results. Powerful designs by our website design company drive success and secure results!

Reaching Your Prospects In NYC on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Prospects who are fans of your page;
• People who may have related interests (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, passions and more. These people end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In NYC is its capacity to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they see your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any company who does business regionally In NYC Facebook is a great way to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a true need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Nassau County pay per click ad company, our local ad company on LI, search engine optimization professionals or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design gurus, our graphic design experts or our advertising consulting services in Nassau County call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063