Facebook & Social Media Advertising In NYC

If you're trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In NYC, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

When you reach people In NYC, then what? It genuinely depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In NYC to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to allow our website design company In NYC to serve you to achieve real results. Quality designs designed by our website design company help your business and achieve results!

Reaching Your Prospects In NYC on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Potential customers who are fans of your page;
• Individuals who have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, area, hobbies and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In NYC is its ability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any organization who does business regionally In NYC Facebook is a superb technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click ad consultants, our local advertising company, SEO ad agency in Suffolk or retargeting companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design professionals, our graphic design or our marketing consulting services on L.I. contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead gen service in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063