Facebook & Social Media Advertising In NYC

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In NYC, possessing the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the cost?

After you appear in front of people In NYC, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In NYC to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to call our website design experts In NYC to help you to achieve real results. Quality designs created by our website design experts can help and drive results!

Reaching Your Prospects In NYC on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website before (retargeting);
• Individuals that are fans of your page;
• Prospects who may have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, location, passions and more. These people become part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In NYC is its capability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they probably were seeking something like what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any business who does business locally In NYC Facebook is a great technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, simply by targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising agency, our local ad company in New York, search engine optimization ad agency or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York web design agency, our graphic design in Nassau County or our marketing consulting services on Long Island contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation in Nassau County and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063