Facebook & Social Media Advertising In Manhattan

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Manhattan, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

After you connect with people In Manhattan, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we hoping to get people In Manhattan to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to talk to our website design agency In Manhattan to serve your business to achieve results. Powerful designs developed by our website design agency can help and achieve results!

Reaching Your Prospects In Manhattan on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• Prospects who are fans of your page;
• People who have related pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, location, hobbies and more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Manhattan is its capacity to get to prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they view your ad. However, they probably were looking for something such as what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any company who conducts business regionally In Manhattan Facebook is an excellent technique to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in very big ways, simply by targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau County PPC ad company, our local advertising agency on LI, search engine optimization ad agency on Long Island or retargeting companies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design in Nassau or our marketing consulting services on Long Island call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen company on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063