Facebook & Social Media Advertising In Manhattan

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Manhattan, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

When you reach people In Manhattan, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we hoping to get people In Manhattan to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to let our website design experts In Manhattan to assist your business to succeed. Great designs by our website design agency will help and achieve results!

Reaching Your Prospects In Manhattan on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• Individuals who are followers of your page;
• Prospects who have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Manhattan is its capacity to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are limited to the people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any company who conducts business regionally In Manhattan Facebook is a great way to appear in front of your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a true need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our NY PPC ad consultants, our local ad experts on Long Island, SEO experts in Nassau or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our NY web design experts, our graphic design experts or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063