Facebook & Social Media Advertising In Manhattan

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Manhattan, with the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

Once you connect with people In Manhattan, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Manhattan to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to figure out what it is that you need to achieve.

Remember to speak with our website design agency In Manhattan to assist you to succeed. Effective designs created by our website design company can help and achieve results!

Reaching Your Prospects In Manhattan on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Individuals who are followers of your page;
• Individuals who may have similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, area, hobbies and much more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Manhattan is its ability to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines are restricted to people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who does business regionally In Manhattan Facebook is an excellent way to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in huge ways, by simply targeting the right prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising agency in Suffolk, SEO ad agency or remarketing companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design professionals, our graphic design or our marketing consulting services call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063