Facebook & Social Media Advertising In Manhattan

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Manhattan, having the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

Once you connect with people In Manhattan, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we trying to get people In Manhattan to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to reach out to our website design company In Manhattan to help your business to achieve results. Quality designs developed by our website design company help your business and secure results!

Reaching Your Prospects In Manhattan on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• Potential customers that are fans of your page;
• Prospects that have similar passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, area, interests and much more. These individuals become part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Manhattan is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are limited to the people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any company who does business locally In Manhattan Facebook is an excellent way to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad consultants, our local advertising agency, SEO ad agency in Suffolk or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design in Nassau or our online advertising consulting services in New York call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063