Facebook & Social Media Advertising In Manhattan

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Manhattan, possessing the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

After you reach people In Manhattan, then what? It really depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Manhattan to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design company In Manhattan to work with your business to maximize results. Strong designs developed by our website design company drive success and drive results!

Reaching Your Prospects In Manhattan on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who may have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, passions and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Manhattan is its capacity to reach prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively performing a search when they view your ad. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Manhattan Facebook is a great way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Suffolk PPC advertising consultants, our local advertising experts on LI, search engine optimization ad agency or remarketing campaign in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our NY web site design agency, our graphic design experts or our marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063