Facebook & Social Media Advertising In Manhattan

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Manhattan, with the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

Once you connect with people In Manhattan, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Manhattan to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to reach out to our website design company In Manhattan to work with your business to maximize results. Great designs designed by our website design experts help you and achieve results!

Reaching Your Prospects In Manhattan on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, pursuits and more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Manhattan is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Manhattan Facebook is a great way to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, simply by focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Nassau County PPC advertising company, our local advertising experts in Nassau, SEO advertising agency or retargeting agency in NY
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design consultants, our graphic design or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063