Facebook & Social Media Advertising In Manhattan

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Manhattan, having the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the money?

Once you connect with people In Manhattan, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In Manhattan to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to determine precisely what you need to accomplish.

Remember to reach out to our website design experts In Manhattan to serve you to achieve real results. Exceptional designs implemented by our website design company help you and drive results!

Reaching Your Prospects In Manhattan on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects that have similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Manhattan is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they view your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to the people actually searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
• For any business who conducts business locally In Manhattan Facebook is a great way to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by simply targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency, SEO ad agency or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design in Nassau County or our marketing consulting services in Nassau contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company in Suffolk and services of our paid media advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063