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Facebook & Social Media Advertising In Manhattan

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Manhattan

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Manhattan, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, is it worth the money?

After you appear in front of people In Manhattan, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In Manhattan to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to let our website design agency In Manhattan to help you to achieve results. Exceptional designs from our website design experts drive success and drive results!

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target your audience In Manhattan with Facebook

Reaching Your Prospects In Manhattan on Facebook

There are many approaches to reach an "Audience" on Facebook:

  • Focusing on people who have visited your website previously (retargeting);
  • People who are enthusiasts of your page;
  • Prospects who have related interests (such as other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, career, job title, location, interests and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Manhattan is its capability to reach prospects who are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

  • Are you an attorney? Health care provider? Home services business? A restaurant or store?
  • For any business who does business regionally In Manhattan Facebook is a superb way to appear in front of your audience.
  • We are able to focus on your prospects in several ways.
  • Only need to reach women 35-65 in three zip codes? No problem!
  • Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by simply targeting the right prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising company, our local ad company in Suffolk, SEO experts or retargeting agencies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design experts, our graphic design in Nassau or our advertising consulting services in Suffolk call us today.

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social media marketing with facebook In Manhattan

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063