Facebook & Social Media Advertising In Manhattan

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Manhattan

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Manhattan, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

When you connect with people In Manhattan, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In Manhattan to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to let our website design experts In Manhattan to assist your business to achieve real results. Powerful designs from our website design agency help you and drive results!

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Reaching Your Prospects In Manhattan on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your web site previously (retargeting);
  • People who are followers of your page;
  • Potential customers who may have related interests (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, area, hobbies and much more. These individuals end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Manhattan is its ability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Market Places

  • Are you an attorney? Physician? Home services business? A restaurant or retailer?
  • For any organization who conducts business locally In Manhattan Facebook is a great method to reach your audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by simply targeting the correct prospects, in the right market, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local advertising consultants on Long Island, search engine optimization ad agency in Suffolk or remarketing campaign in Suffolk
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design or our advertising consulting services contact us today.

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social media marketing with facebook In Manhattan

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen company and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063