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Facebook & Social Media Advertising In Manhattan

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Manhattan

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Manhattan, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

Once you reach people In Manhattan, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we hoping to get people In Manhattan to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to identify precisely what you really need to achieve.

Remember to let our website design company In Manhattan to aid you to succeed. Great designs implemented by our website design company will help and secure results!

Manhattan lead generation on Facebook
target your audience In Manhattan with Facebook

Reaching Your Prospects In Manhattan on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your web site previously (retargeting);
  • Potential customers who are fans of your page;
  • People that have similar pursuits (including other pages on Facebook);
  • Individuals who meet demographic criteria;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, location, hobbies and much more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Manhattan is its capability to get to prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines are limited to people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Areas

  • Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
  • For any company who does business locally In Manhattan Facebook is a great way to reach your target audience.
  • We have the ability to target your prospects in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right region, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They tend to convert from surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County PPC ad agency, our local ad agency in Nassau County, SEO ad agency on Long Island or retargeting campaign on LI
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "great deal" for your marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web site design experts, our graphic design in Suffolk or our marketing consulting services in Nassau call us today.

facebook marketing strategy
social media marketing with facebook In Manhattan

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead gen in Nassau County and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063