Facebook & Social Media Advertising In Manhattan

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Manhattan, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

After you connect with people In Manhattan, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people In Manhattan to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to identify precisely what you need to achieve.

Remember to engage our website design experts In Manhattan to assist your business to maximize results. Effective designs developed by our website design experts help your business and achieve results!

Reaching Your Prospects In Manhattan on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• Prospects that are followers of your page;
• Prospects that have similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, location, pursuits and more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Manhattan is its ability to get to prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any company who does business locally In Manhattan Facebook is a great way to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by simply focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a true need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local advertising company in Nassau, SEO professionals or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design agency, our graphic design in New York or our advertising consulting services in Suffolk call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen service in Suffolk and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063