Facebook & Social Media Advertising In Setauket East Setauket

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Setauket East Setauket, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, is it worth the money?

When you appear in front of people In Setauket East Setauket, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we hoping to get people In Setauket East Setauket to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to engage our website design experts In Setauket East Setauket to serve you to achieve results. Quality designs by our website design company can help and achieve results!

Reaching Your Prospects In Setauket East Setauket on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Individuals who are followers of your page;
• Individuals who have related passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, area, hobbies and much more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Setauket East Setauket is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Setauket East Setauket Facebook is a great technique to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad company, our local ad agency, SEO ad agency in Nassau County or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY web site design consultants, our graphic design in Nassau or our marketing consulting services in Nassau contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063