Facebook & Social Media Advertising In Remsenburg Speonk

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Remsenburg Speonk, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

Once you reach people In Remsenburg Speonk, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we hoping to get people In Remsenburg Speonk to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to talk to our website design agency In Remsenburg Speonk to help you to achieve results. Effective designs created by our website design agency drive success and achieve results!

Reaching Your Prospects In Remsenburg Speonk on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your web site previously (retargeting);
• People who are followers of your page;
• Potential customers that have very similar interests (including other pages on Facebook);
• People who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, area, pursuits and even more. These people become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Remsenburg Speonk is its capacity to reach prospects who are not actively searching for what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Remsenburg Speonk Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by just targeting the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local ad professionals in Suffolk County, SEO professionals in New York or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design services on LI or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063