Facebook & Social Media Advertising In NYC

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In NYC, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

After you reach people In NYC, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In NYC to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to engage our website design company In NYC to assist you to achieve results. Quality designs by our website design company help you and secure results!

Reaching Your Prospects In NYC on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who have similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, hobbies and more. These people end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In NYC is its capability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who does business regionally In NYC Facebook is an excellent way to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, simply by focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau PPC advertising agency, our local ad company, search engine optimization ad agency in NY or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI web site design experts, our graphic design services in Suffolk County or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063