Facebook & Social Media Advertising In NYC

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In NYC, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

Once you appear in front of people In NYC, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In NYC to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to allow our website design experts In NYC to work with your business to succeed. Strong designs by our website design company help you and secure results!

Reaching Your Prospects In NYC on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• People who are fans of your page;
• Potential customers that have very similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, location, interests and even more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In NYC is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any company who does business locally In NYC Facebook is an excellent technique to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC ad company, our local ad agency, search engine optimization ad agency in Suffolk or retargeting campaign in NY
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design company, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service on L.I. and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063