Facebook & Social Media Advertising In NY

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In NY, having the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

When you appear in front of people In NY, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In NY to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to meet with our website design agency In NY to aid you to achieve results. Excellent designs implemented by our website design agency help you and achieve results!

Reaching Your Prospects In NY on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site previously (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who may have similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, area, passions and even more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In NY is its ability to get to prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any organization who does business locally In NY Facebook is a superb method to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local ad agency on LI, SEO consultants or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design services in Suffolk County or our advertising consulting services on LI contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in NY and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063