Facebook & Social Media Advertising In Northville

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Northville, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

Once you connect with people In Northville, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we looking to get people In Northville to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to call our website design agency In Northville to work with you to succeed. Excellent designs designed by our website design experts help you and drive results!

Reaching Your Prospects In Northville on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• Potential customers who are followers of your page;
• Potential customers who have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, area, hobbies and much more. These people end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Northville is its capacity to appear in front of prospects who are not actively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Northville Facebook is a great technique to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, simply by focusing on the right prospects, in the right geography, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC ad agency, our local ad agency in Nassau, SEO advertising agency or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design experts on Long Island or our online marketing consulting services on L.I. call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen service and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063